METHODS/SERVICES OFFERED

We offer a full range of customized consumer and business-to-business research services to our clients from project conception to reporting.

If you wish, you can also contact Strategic Focus for just fieldwork, data processing or research reporting with strategic conclusions and recommendations.

The following research methodology and techniques are available through Strategic Focus:

Qualitative Research

  • Focus group discussion
  • In-depth interviewing

Quantitative Research

  • Face-to-face interviewing via:
    • Door-to-door
    • Street intercept
  • Central location / Van test
  • Telephone interviewing
  • Mystery shopping
  • Mail surveys
  • Internet surveys

Data Processing

  • Data processing of questionnaires from small to large sample sizes

Analysis

  • Research Consultancy
  • Statistical Analysis
  • Survey Interpretation

Operational fields of research includes:

  • Advertising / Packaging
  • New Product Development
  • Food & Drinks (Very experienced in alcoholic products)
  • Business-to-business
  • Social / Opinion
  • Personnel / Staff
  • Pricing / Promotion
  • Product Testing
  • Wholesale / Retail Research
  • Market Segmentation
  • Tracking / Brand Image
  • Financial / Corporate Image
  • Airline / Travel / Tourism Research
  • Medical / Pharmaceutical
  • Customer Satisfaction
  • Automotive Research
  • Mystery Shopping / Shop-a-longs