GLOBAL RESEARCH
PurpleDoors -
Brings Accelerated Decision Making to Global Businesses

Strategic Focus is one of the founding members of PurpleDoors, the global network for strategic insight for accelerated decisions.

PurpleDoors' founding members include owner-managed consultancies specializing in marketing insight and strategy. With offices in Asia, Eastern Europe, South Africa, United States and Western Europe, PurpleDoors' clients are guaranteed a senior partner working on their business in every market, and central coordination in the market of their choice. Member firms are currently working with blue-chip companies in the telecommunications, financial services, health and beauty, consumer product, retailing, health care, automotive, technology, advertising, entertainment and media industries.

"We are filling the need that global companies face daily - arriving at a better understanding of their customers and markets, to define clear decisions and action paths", explained Carol Samms, Managing Director, Through the Loop. "We, and our clients, believe that senior-level experience is the only way to accelerate quality decisions. Each PurpleDoors' founding member-company is headed by professionals with at least 15 years experience in their markets and industry. They practice their craft on a daily basis. Accountability has not been delegated."

The hallmark of PurpleDoors companies is their ability to translate insight into action. Recent projects have included: market-entry strategies for a Western European telecom into new global markets; market positioning for the merger of two US financial services firms; brand development for a software company seeking to build market share in Russia; product development and launch for the first interactive TV service in Spain; seven-country advertising test for a new consumer service; defining new market opportunities in Germany for a service company; leveraging the intellectual property of a US-based content provider into new revenue steams.

PurpleDoors customizes a strategic insight process for each global client, and then ensures consistency of approach across markets through the network. PurpleDoors crafts strategies and action plans surrounding: brand development, positioning, product development and launch, customer relationships, communications and business planning as well as market-entry, competitive analysis, employee retention and merger integration.

Anne Dolle Consultants (France) Marketing and communication research, strategic consultant, qualitative and quantitative ad-hoc studies.
MAPS - Psychological Consulting in Marketing (Finland) A qualitative marketing research consultancy offering psychological insight in product development, branding and communication.
Market Arena (Spain) Qualitative ad-hoc studies for both consumer and business-to-business sectors.
Ri-Vita (Russia & Former USSR States) Consulting and research (consumer and business-to-business) services for products and advertising covering Russia, Ukraine, Byelorussia, Kazakhstan, Uzbekistan, The Baltic States.
Steinbach Consult (Germany) Marketing consultancy, research and planning.
Strategic Focus (Greater China & Asia Pacific) Strategic Marketing Research and Consultancy in Greater China and the Asia Pacific Region.
The Exploration Station (South Africa) Specialist Market Research Practitioners, Research and Strategy Consultants.
The Maloney Group (United States of America) A New York-based boutique management and marketing consulting firm, was founded in 1991 to provide CEOs and Marketing Directors with strategic insights and marketing plans to grow their businesses.
Through the Loop Consulting (United Kingdom) Research-based marketing consultancy using a unique combination of primary and secondary research.
 
Type of Research Conducted | Global Research