THE STRATEGIC FOCUS SETUP

In Strategic Focus, we have both in-house qualitative and quantitative research capabilities and expertise.

Qualitative Research
We have available in our office two viewing rooms, both with viewing facilities via one-way mirror and fully equipped with audio and video recording for focus group and in-depth interviews. Our associates' offices in China, Taiwan and other Asian markets are also fully equipped with focus group facilities.

Quantitative Research
Our associates' offices in China, Taiwan and other Asian markets are also fully equipped with focus group facilities. Quality control is managed by a separate team of quality controllers to ensure objectivity in results.

Sample design is done in accordance with statistical methodology, particularly in the area of random sampling where we follow a professional and well-organized sampling frame based on the latest release of the appropriate Population Census.

The above procedures for quantitative research are strictly and consistently applied in China, Taiwan and other Asian markets.

Research Software
Data processing is done in-house in Strategic Focus using either MICROQUEST -- a powerful cross tabulation software developed by Quest Analysis in the U.K. or SPSS. We also conduct Multivariate Analysis in-house using a Multi-Dimensional Package (PC-MDS) developed by Dr. Scott Smith of Brigham Young University.

 
The Strategic Focus Setup | Our Affiliation & Management of Projects Outside Hong Kong