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Multi-national / Regional ClientsRenowned International Marketing Research ConsultantsWhat Leading Advertising Agencies


We asked David and his team to conduct a very difficult project during a very difficult time (the COVID pandemic). To say it was a difficult project is an understatement. In addition to the market research tasks they also had to conduct very intricate technical procedures that our end clients would normally do but could not because they couldn't be on site. But David and his team took it in their stride, managing a process that was way beyond what would normally be expected. I cannot express enough how much I appreciate the way in which they overcame all the difficulties of this project and delivered the results as if we were working in 'normal times'. They worked with good humour, conscientiousness and a professionalism that made a very difficult project achievable. Well done and thank you.

Jim Oliver
Director - Proteus Research Ltd, UK

If you are looking for a researcher to simply conduct your project in his markets, David would be the right choice. However, David provides much more than this. From the very early stages of a project onwards he is strongly committed to the process, always reachable and feels like a part of the team, scrutinizing everything and providing useful recommendations to adapt a project to specific market requirements. With this attitude towards our work it is a great pleasure to work together with David as he is a guarantee for a smooth flowing and successful project. His moderation is very much to the point, always with an eye on the key objectives but at the same time with an incredible sensitivity, empathy and playfulness that never leaves you with an open question and provides comfort and a pleasant atmosphere for the respondents at the same time. In short, it is a great pleasure to work with David and there should be more of him all around the globe!

Lilli Mix
Senior Project Director - Happy Thinking People

Working with Strategic Focus was a pleasure from start to finish, I would recommend them to anyone – quite simply they are the best. The team were seamlessly efficient throughout our project and provided a faultless service despite extremely challenging timelines. David has a razor sharp mind and is an expert moderator; he was quickly able to grasp the key issues in hand and adapt accordingly. I will never work with anyone else in Hong Kong.

Matt Ayers
Senior Vice President - Tonic Insight

Each year we conduct education and employment-related research across numerous countries. The nature of our research requires rigorous screening criteria to be applied and a level of professionalism which leaves no margin for error. In my 25 years experience, Strategic Focus has proven to be one of the most organised, communicative and professional research companies I have ever dealt with, anywhere in the world; and I have absolutely no hesitation in recommending them or endorsing their services. Put simply, by any benchmark Strategic Focus are a first class, world class research house.

Robert Lawrence
Principal - Prospect Research and Marketing, Melbourne and London

After working with many other partners, we discovered Strategic Focus and found David and team to be extremely responsive, smart and highly skilled at capturing rich qualitative insights along with cultural nuances. We greatly appreciate a partner who understands the value of seamless project management and visibility to the end client. Great job David!

Jennifer Coppola
Senior Moderator and Associate - KS&R

David is our first choice for projects in Hong Kong, China and neighboring markets. He quickly grasps the objectives of every project and provides valuable insights that help make the research stronger and better. His keen mind, engaging personality and thoroughness make him a great focus group moderator.

Paul Tuchman
Outsmart Marketing

We had a fantastic experience working with David Hui and the Strategic Focus team on a Hong Kong-based research assignment for a global non-profit organization. It was clear from our early conversations with David that he had extensive experience working with non-profit organizations, and indeed he was able to apply that experience to help us create a highly focused study that uncovered a great deal of insight. He and his team were incredibly professional and responsive throughout the process and we couldn't be more pleased with the result. David himself is a fantastic moderator, and the final report that the team developed was thorough and clear. I highly recommend Strategic Focus to marketers looking for research and insights work in the Asia Pacific region.

Eric Lin
General Manager - Siegel+Gale Shanghai

We are a market research company based in Los Angeles, USA. We have worked with Strategic Focus for more than three years on several focus group projects and consumer survey studies. It has been a great pleasure to work with Strategic Focus and we truly enjoy our collaborative relationship. David always responds fast to our request and works with very great efficiency. We are very impressed by his professionalism and knowledge. Sometimes we have tight schedules because of the last minute request from our client, but David and his team work hard to meet our needs. Both our client and our company are satisfied with their extraordinary services. We highly recommend Strategic Focus and look forward to a long time continuous collaboration with them.

Mo Zheng
Project Director - Horizon Consumer Science

David and his team at Strategic Focus have the talent and dedication to consistently deliver tremendous insight into the human element of product development. The team has greatly informed and enhanced our awareness of key product decisions in the Asian market. Strategic Focus has the depth and breadth of skills as well as the ability to communicate all of the useful information quickly and effectively. It's a pleasure to work with this team and I look forward to our next research endeavor.

Shanna J. Ward
Principal Researcher - Insight Product Development

Strategic Focus is a superb and much valued partner to have for our international projects. As a UK based agency, it's so important to be able to trust our international partners, and Strategic Focus are 100% reliable. In terms of their processes, they are swift, hard-working, responsive and accurate, but more importantly, the quality of their moderating, thinking and analysis is really valuable. We recommend them highly.

Martin Lee
Co-Founder and Strategist, Acacia Avenue

David Hui is one of the best researchers we have worked with in the region.  Strategic Focus is our partner of first choice in Asia, and we have been consistently delighted with the quality of thought and execution on these major international projects.

Andy Dexter
Managing Partner, Truth

We recently had a very difficult project to complete in China and Hong Kong for a global hotelier. David was referred to us by one of our clients. We chose to work with David because of his professionalism, ability to quickly frame the strategic issues, and recommend solutions for gaining the insights needed.

Prior to the research, David "does his homework" and understands both the local markets and industry landscape. He was able to focus the research squarely on the strategic issues, and develop actionable insights that exceeded our expectations. Our clients were extremely impressed with the level of insights contributed by David and his team.

In 10 years of consulting, David is among the best moderators I have ever worked with, and will be the first person I contact for future work in Asia-Pacific. Without hesitation, I would recommend David and his team for future projects. Thanks Strategic Focus!"

Eloy Trevino

A belated thank you for your assistance with the Consumer Electronics focus group project we did with Strategic Focus in March of this year. Our client was very pleased with the quality of the respondents and the information they provided. Your ability to recruit English-speaking residents was a big plus in the eyes of our client. She was readily able to hear the voice of the Hong Kong market; without the need for a translator. Very impressive! I know that in the future when we need to conduct group session in Hong Kong and in The People's Republic of China; we will come back to you and Strategic Focus. Your professionalism, along with that of the entire staff and recruiters made a very positive impression. Thank you again for your assistance.

Gregory J. Diaz
Vice President - Phoenix Marketing International

Having worked with many firms in the US but not many in Asia, I was beyond impressed with David's (Strategic Focus) ability to 'plug and play' on a global research program with such ease and professionalism. He elevated our ability to quickly penetrate the mind of the Hong Kong consumer while giving us insight into subtleties that we would not have otherwise been able to collect. David truly was more than a liaison; he plugged into our research team and helped paint the portrait of the target consumer's value system.

Furthermore, David's rigor with recruiting was evident in our sample. He knows how to get who you're looking for and won't settle for less.

It won't be long before we're in Hong Kong again doing innovation research and I know who I'm calling. In fact, knowing that David can facilitate research initiatives not only in Hong Kong, but Shanghai and Singapore means our reach is that much wider.

Chris Hosmer
Envisioner - CONTINUUM

We wanted to congratulate you for the excellent work, support and professionalism shown during the A.Lange & Söhne project. We had the final presentation yesterday in Germany, and the company CEO, his team and the Richmont staff were all very impressed with the level of fine/ deep understanding we managed to get of this "difficult" population. They particularly appreciated the amount of work you put into this when they saw the extracts from the was extremely interesting for them to "meet" their clients and potential clients, and also it provided a way for the client to realize the amount of work needed to analyze such findings in an interesting and meaningful way!! Thank you very much again for all the provided work, it was a real pleasure for all of us to work with you. We feel we have all learnt something out of this truly interesting project, and we hope you feel the same way. We are looking forward of working again together in the near future. Very best regards!

Agathe, Sandra & Alessandra
International Qualitative Dept. - OpinionWay, France

Through the Loop has now used Strategic Focus on several occasions and we have always been very impressed by the group's diligence, thoroughness and insight. They are a good group to work with because you find that they contribute significantly to the success of the project's outcome. They are also highly responsive.

Carol Samms
Managing Director - Through the Loop

It was a pleasure working with you, I thought you were extremely efficient and I found your work to be very thorough. I would certainly work with you again when the right type of project comes up.

Alessandra Gallo
Managing Director - Insight Generator

I work for a large market research company in the United States, and we commissioned Strategic Focus to conduct several focus groups and web clinic sessions in Singapore and Hong Kong. There were many important details associated with the project, and I was nervous whether everything would go smoothly, especially because my clients were in attendance at the sessions in Singapore and Hong Kong along with me.

The first day I arrived at the sessions and met the team from Strategic Focus, I was very pleased to see everything was ready to go, and all the important details were handled perfectly.
All the focus groups and web clinic sessions went very well, and the moderating by David Hui was outstanding. Also, in Hong Kong we were provided with a translator to sit in the client room with us and conduct simultaneous translation in English; the translator was fantastic.

I was very happy with the service provided by Strategic Focus, and so were my clients! In the end, I wished we were working with the Strategic Focus team for all 4 markets we were visiting in Asia, instead of just 2 of the markets.

Stacey Hurt
Researcher in the U.S